How to Run a 14-Day Product Fundraiser That Hits Its Goal
Fourteen days is the sweet spot for a fundraiser: long enough for everyone to take part, short enough to keep energy high. Here's a simple plan that works for teams, schools and clubs of any size.
Before you start: set a goal and a reason
People give more when they know exactly what they're supporting. Pick one clear goal ("$1,500 for new tournament jerseys") and write one sentence about why it matters. A quick estimate: number of supporters × average order × average cash back. Our free toolkit includes a calculator to help.
Days 1–2: launch strong
- Share your Spendkick link with every family in your group, with a short message about the goal.
- Ask each family to send it to five to ten people who'd love to help: grandparents, aunts and uncles, neighbours, friends.
- Post it on your group's social media and in any team or class chat.
Days 3–7: keep it personal
- Personal messages work far better than group posts. Encourage families to text or email people directly.
- Share a favourite product or two. A specific recommendation ("these are the best snacks for road trips") gets more clicks than a general ask.
- Thank your first supporters publicly (without sharing what they bought). Momentum attracts more support.
Days 8–11: show progress
- Share where you are against your goal. Our Funds Raised by Group page shows your total, updated daily.
- Remind people that shipping is included and products go straight to their door.
- Remind supporters to use your link, or to enter your Fundraiser Code in the cart before checkout, so their purchase counts.
Days 12–14: the final push
- Announce the countdown: "3 days left to help us reach our goal."
- Send one last reminder on the final day. Many supporters wait until the end.
- The code stops working at the end of the last day, so make the deadline clear.
After the campaign
Thank everyone who helped and share the final total. Spendkick allows 15 days for orders to settle, then pays your group by email or electronic services (like Wise or PayPal). Then start planning your next campaign. Groups that run Spendkick fundraisers regularly find supporters come back each time.
Message you can copy
Hi! Our team is raising money for [goal] with Spendkick. You shop great products (shipping included), and a share of every purchase goes to our team. Here's our link: [your link]. Thank you so much for your support!